Holy Consumerism by Marta Calado

Education
Master
Skill
Communication Design
Focus area
Design for Play
Year
2021
Education project type
Course

About the project

“We buy things that we don’t need, to impress people we don’t like.” - Fight Club

“Holy Consumerism” is a book inspired by the world of consumerism, that starts the experience with a storytelling and investigative aspect and turns into interactive play afterward.

This critical design and the interactive book aim and provoke people with a shopping addiction by being dark and satirical. “Teaching” them that being a compulsive buyer is not a good thing. Enhance the possible disorders like anxiety, eating or even personality and also can’t forget financial problems.

Consumerism is de ned as a social and economic order and ideology that encourages the acquisition of goods and services in ever-increasing amounts. The way this behavior spreads and elevates its status in society is surprisingly similar to religious traditions.