![](https://transforms.designskolenkolding.dk/production/images/Kursus-projekt-eksempel-Ba-Ka-eller-Ph.D.-uddannelse/2020/People/Empathy-and-quity/Human-to-human-1.png?w=1400&h=800&q=90&fm=webp&fit=crop&dm=1720076041&s=aaef4ce66fb1b7692d139a85be77e6c3)
Human to Human by Ksenia Grigoryeva and Syuan-Yun Huang
- Education
- Master
- Skill
- Communication Design
- Focus area
- Design for People
- Year
- 2020
- Education project type
- Course
What
The challenge is that the people from LGBTQ+ community experience loneliness due to discrimination and the fact that they’re considered different from the norm.
“How might we reduce discrimination by re-defining norms when it comes to sexuality, and create space for more diversity, using storytelling?”
![](https://transforms.designskolenkolding.dk/production/images/Kursus-projekt-eksempel-Ba-Ka-eller-Ph.D.-uddannelse/2020/People/Empathy-and-quity/Human-to-human-1.png?w=544&h=725&q=90&fm=webp&fit=crop&dm=1720076041&s=9bb2fa7cab54cdc7cc44fa62b1be0e31)
Why
The challenge is that the people from LGBTQ+ community experience loneliness due to discrimination and the fact that they’re considered different from the norm.
We wanted to reduce the stigma that separates them.
![](https://transforms.designskolenkolding.dk/production/images/Kursus-projekt-eksempel-Ba-Ka-eller-Ph.D.-uddannelse/2020/People/Empathy-and-quity/Human-to-human-5.png?w=544&h=725&q=90&fm=webp&fit=crop&dm=1720076042&s=290763c9c53a1022dca7b886d4da40b9)
How
We interviewed people outside the LGBTQ+ community and noticed their prejudice and misconceptions about LGBTQ+ people own to their lack of knowledge. However, they fear offending people when asking them about sexuality or gender issue. But the more they fear to ask, the more the misconceptions remain.
Main insight was to show humans behind the labels
Collect personal stories from people from the LGBTQ+ community and made them into an awareness campaign including online audio website and offline postcards and stickers with QR codes.
Storytelling as a tool to create understanding and compassion
You can visit the online audio website here:
https://syhu1112.wixsite.com/humantohuman
![](https://transforms.designskolenkolding.dk/production/images/Kursus-projekt-eksempel-Ba-Ka-eller-Ph.D.-uddannelse/2020/People/Empathy-and-quity/Human-to-human-6.png?w=544&h=725&q=90&fm=webp&fit=crop&dm=1720076043&s=a6b921a56dc248dcba9e61bbb9d5f029)
![](https://transforms.designskolenkolding.dk/production/images/Kursus-projekt-eksempel-Ba-Ka-eller-Ph.D.-uddannelse/2020/People/Empathy-and-quity/Human-to-human-7.png?w=544&h=725&q=90&fm=webp&fit=crop&dm=1720076043&s=9f866cef74e693aea385108bb5a4da75)
![](https://transforms.designskolenkolding.dk/production/images/Kursus-projekt-eksempel-Ba-Ka-eller-Ph.D.-uddannelse/2020/People/Empathy-and-quity/Human-to-human-6.png?w=544&h=725&q=90&fm=webp&fit=crop&dm=1720076043&s=a6b921a56dc248dcba9e61bbb9d5f029)
![](https://transforms.designskolenkolding.dk/production/images/Kursus-projekt-eksempel-Ba-Ka-eller-Ph.D.-uddannelse/2020/People/Empathy-and-quity/Human-to-human-4.png?w=544&h=725&q=90&fm=webp&fit=crop&dm=1720076042&s=f5c994fc86253127b681eb8fd2ed27ee)
![](https://transforms.designskolenkolding.dk/production/images/Kursus-projekt-eksempel-Ba-Ka-eller-Ph.D.-uddannelse/2020/People/Empathy-and-quity/Human-to-human-5.png?w=544&h=725&q=90&fm=webp&fit=crop&dm=1720076042&s=290763c9c53a1022dca7b886d4da40b9)
![](https://transforms.designskolenkolding.dk/production/images/Kursus-projekt-eksempel-Ba-Ka-eller-Ph.D.-uddannelse/2020/People/Empathy-and-quity/Human-to-human-1.png?w=544&h=725&q=90&fm=webp&fit=crop&dm=1720076041&s=9bb2fa7cab54cdc7cc44fa62b1be0e31)
![](https://transforms.designskolenkolding.dk/production/images/Kursus-projekt-eksempel-Ba-Ka-eller-Ph.D.-uddannelse/2020/People/Empathy-and-quity/Human-to-human-2.png?w=544&h=725&q=90&fm=webp&fit=crop&dm=1720076040&s=a632093799cedf3036b9c4a7c4208ec1)
![](https://transforms.designskolenkolding.dk/production/images/Kursus-projekt-eksempel-Ba-Ka-eller-Ph.D.-uddannelse/2020/People/Empathy-and-quity/Human-to-human-3.png?w=544&h=725&q=90&fm=webp&fit=crop&dm=1720076040&s=9c739d7918c0ac70ff51c5f26e75a751)