![](https://transforms.designskolenkolding.dk/production/images/Kursus-projekt-eksempel-Ba-Ka-eller-Ph.D.-uddannelse/2021/Play/Playing-with-futures/Holy-Consumerism-1.jpg?w=1400&h=800&q=90&fm=webp&fit=crop&dm=1720510850&s=e675d63157f10d22f389352877a61cc3)
Holy Consumerism by Marta Calado
- Uddannelsesniveau
- Kandidat
- Fagområde
- Kommunikationsdesign
- Fokusområde
- Design for Play
- År
- 2021
- Uddannelses projekttype
- Kursus
About the project
“We buy things that we don’t need, to impress people we don’t like.” - Fight Club
“Holy Consumerism” is a book inspired by the world of consumerism, that starts the experience with a storytelling and investigative aspect and turns into interactive play afterward.
This critical design and the interactive book aim and provoke people with a shopping addiction by being dark and satirical. “Teaching” them that being a compulsive buyer is not a good thing. Enhance the possible disorders like anxiety, eating or even personality and also can’t forget financial problems.
Consumerism is de ned as a social and economic order and ideology that encourages the acquisition of goods and services in ever-increasing amounts. The way this behavior spreads and elevates its status in society is surprisingly similar to religious traditions.
![](https://transforms.designskolenkolding.dk/production/images/Kursus-projekt-eksempel-Ba-Ka-eller-Ph.D.-uddannelse/2021/Play/Playing-with-futures/Holy-Consumerism-1.jpg?w=544&h=725&q=90&fm=webp&fit=crop&dm=1720510850&s=db25648edc7f9975afc884b220adcd29)
![](https://transforms.designskolenkolding.dk/production/images/Kursus-projekt-eksempel-Ba-Ka-eller-Ph.D.-uddannelse/2021/Play/Playing-with-futures/Holy-Consumerism-2.jpg?w=544&h=725&q=90&fm=webp&fit=crop&dm=1720510851&s=d83fb4968ea599b493a0af33c51f1708)
![](https://transforms.designskolenkolding.dk/production/images/Kursus-projekt-eksempel-Ba-Ka-eller-Ph.D.-uddannelse/2021/Play/Playing-with-futures/Holy-Consumerism-3.jpg?w=544&h=725&q=90&fm=webp&fit=crop&dm=1720510852&s=15c604557f3b1724c8369072c2a4bfb9)
![](https://transforms.designskolenkolding.dk/production/images/Kursus-projekt-eksempel-Ba-Ka-eller-Ph.D.-uddannelse/2021/Play/Playing-with-futures/Holy-Consumerism-7.jpg?w=544&h=725&q=90&fm=webp&fit=crop&dm=1720510853&s=e558d145f2d8f2597536978fca6f529c)
![](https://transforms.designskolenkolding.dk/production/images/Kursus-projekt-eksempel-Ba-Ka-eller-Ph.D.-uddannelse/2021/Play/Playing-with-futures/Holy-Consumerism-6.jpg?w=544&h=725&q=90&fm=webp&fit=crop&dm=1720510854&s=d87a4a249b5cc5b38cb54bce9e48ebc2)
![](https://transforms.designskolenkolding.dk/production/images/Kursus-projekt-eksempel-Ba-Ka-eller-Ph.D.-uddannelse/2021/Play/Playing-with-futures/Holy-Consumerism-4.jpg?w=544&h=725&q=90&fm=webp&fit=crop&dm=1720510854&s=b02138a10030509219052098d77ddbbf)
![](https://transforms.designskolenkolding.dk/production/images/Kursus-projekt-eksempel-Ba-Ka-eller-Ph.D.-uddannelse/2021/Play/Playing-with-futures/Holy-Consumerism-5.jpg?w=544&h=725&q=90&fm=webp&fit=crop&dm=1720510855&s=0f5289f2311a13186fc6a7a21953e535)