Human to Human by Ksenia Grigoryeva and Syuan-Yun Huang

Studerende
Uddannelsesniveau
Kandidat
Fagområde
Kommunikationsdesign
Fokusområde
Design for People
År
2020
Uddannelses projekttype
Kursus
Baggrund
In the Empathetic Design course at MA Design for People program Ksenia Grigoreva and Syuan-Yun Huang collaborated on a project they called ‘Human to Human’.

What

The challenge is that the people from LGBTQ+ community experience loneliness due to discrimination and the fact that they’re considered different from the norm.

“How might we reduce discrimination by re-defining norms when it comes to sexuality, and create space for more diversity, using storytelling?”

Why

The challenge is that the people from LGBTQ+ community experience loneliness due to discrimination and the fact that they’re considered different from the norm.

We wanted to reduce the stigma that separates them.

How

We interviewed people outside the LGBTQ+ community and noticed their prejudice and misconceptions about LGBTQ+ people own to their lack of knowledge. However, they fear offending people when asking them about sexuality or gender issue. But the more they fear to ask, the more the misconceptions remain.

  • Main insight was to show humans behind the labels

  • Collect personal stories from people from the LGBTQ+ community and made them into an awareness campaign including online audio website and offline postcards and stickers with QR codes.

  • Storytelling as a tool to create understanding and compassion

You can visit the online audio website here:
https://syhu1112.wixsite.com/humantohuman