CIID in the news
-Designers of tomorrow are entrepreneurs as well as anthropologists who know how to connect knowledge of aesthetics, technology and materials with a humanistic expertise in user behaviour, the magazine writes in the 24 March edition. It goes on:
Designers must be excellent judges of character
-Just like Apple’s iPhone, tomorrow’s cutting-edge inventions are fabulously designed, technically superior and intuitive. The latter requires user insights which regular market analyses and questionnaires won’t provide. Therefore, designers need to be excellent judges of character.
And indeed that is the CIID philosophy. It may well be Denmark’s smallest design school but also one of the world’s most recognised schools turning out some of the most sought-after design talents in the industry. And indeed that is the CIID philosophy. It may well be Denmark’s smallest design school but also one of the world’s most recognised schools turning out some of the most sought-after design talents in the industry.
New head of CIID Consulting
The article is run in connection with a profile of the new Head of Design of CIID Consulting, Rory Hamilton, who is known as one of the world’s most acclaimed service designers. After 20 years in London he is now settling in Copenhagen.