Student project
Balanced Brands Framework
- Designer
-
Marina Almanstötter
- Education
- Master
- Skill
- Communication Design
- Focus area
- Design for People
- Year
- 2022
Background
The media landscape is teeming with brands that are eager to launch magnificent campaigns focusing on climate, gender, sexuality, the environment, inclusion and other themes that arouse sympathy and ultimately generate business.
Balanced Brands Framework
But often there is a huge gap between the communication and the reality that the company practices. That is the reason the designer, in collaboration with the agency Karl Anders, has developed a tool through which the company can identify the problematic contradictions and develop a strategy for how the good intentions can actually be developed in reality.
