Dragonfly

The robust Danish shoes from ECCO, known for their comfort and high- quality leather, have less of an appeal for young people than high-profile foreign brands. Cecilie Bak Lindhardt Fabricius wants to change that attitude with three brand-new ideas for footwear for teenagers who are particularly influenced by social media. In order for footwear and branding to go hand in hand, she has worked closely with Mathias Ong – the sneaker nerd, Youtuber and young influencer – to create the collection Dragonfly.