Visual identity for the professional Danish ice hockey club

With a goal of creating a completely new and exciting visual identity that stays true to everything that makes both the club and the city unique, he has delved into the club's and the city's history to gain a better understanding of what constitutes Esbjerg's DNA. Conversations with the club's fans, players, management, and local Esbjerg residents help ensure that both the city and current and future fans can see themselves in the final result.