Student project

Change with a good conscience

Designer
Caroline Warmdahl Bock, Marie Jakobsen
Education
Bachelor
Skill
Communication Design
Year
2022
Background
The global fashion industry is responsible for ten percent of the world’s CO2 emissions, and as consumers we are contributing to the problem.

Change with a good conscience

However, as people we have a need to express ourselves through clothes. So, we must not dispense of fashion, we must rethink it and accelerate the transition to a circular future. This project turns the story of recycled clothing from the Red Cross upside down by putting the consumer at the centre. Recycled clothing is not just something we donate, but something we buy. Changeable, experimenting, and unique recycled clothes must become visible and become the obvious and conscious choice.