Her er det godt at være Grovæder!

High-fibre greens for high-energy living We know, we know ... We should be eating more of the healthy, climate-friendly high-fibre greens, such as cabbage, roots and beans. But many of us lack inspiration to incorporate them into our daily diet. Together with Madkulturen (Food Culture), Klara Birgirsdottir and Sofie Tinggaard Hansen designed the movement Grovæderne (a pun on the Danish words for gluttons and coarse greens) to inspire Danes to eat more of our locally grown high-fibre vegetables. One of the means is a visual shopping list with a recipe that attaches to the edge of the shopping basket.