Made by Memories - Collective Activism

Together with the French start-up, Greendy Pact, the designer has developed a system where these stories are physically transferred to the clothes in the form of an embroidery. Afterwards the clothes can be exchanged for a new piece from another user, who can also have his or her memory embroidered into the clothes. The lifestyle of the clothing is thus developed with each new owner, and each piece of clothing becomes a unique and poetic narrative that makes it attractive to reuse – and also limits the enormous material consumption in the clothing industry.