Student project
Safer behaviour in nightlife
Background
"Ice Breakers" is the designer's take on a new campaign, launched at Rabalderbar in collaboration with Rekom Group.
Safer behaviour in nightlife
With support from Stupid Studio and anthropologist Margit Anne Petersen, the campaign aims to reduce unpleasant experiences in nightlife by focusing on safe ways to initiate conversations. The campaign targets 18-26-year-olds and encourages positive encounters with strangers, with the goal of contributing to a safer nightlife culture.
